Our Team

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Lynn Polley-Hoffman, President

Lynn was born and grew up in St Petersburg, FL. She attended Southern Methodist University and The University of Florida and graduated with honors with a double major in business with a focus on international finance. She was treasurer for her class at SMU, and is a member of Mu Alpha Theta, National Honor Society, and the Chi Omega Fraternity. Prior to her work as a Financial Advisor, she was a comptroller for a mutli-franchise dealership and wrote software for businesses to reach their financial goals.

Lynn is very involved with her family and has two children, a son who is a physician at South Western University and a daughter who is in her third year of medical school at Florida Atlantic. 

She enjoys giving back to her community through volunteer work through the years at the Bolles School, Jacksonville Country Day School, American Diabetes Walk for the Cure, Habitat for Humanity, Meals on Wheels, Wounded Warrier Project, Board member of The Jacksonville Historic Navy Ship Association and member of the Baptist Medical Development Committee.

She lives in Ponte Vedra with her husband Jerry and dad, Frank, along with their four fur babies. She enjoys traveling and all sports– snow skiing, snowboarding, running, boating, and loves animals. In her spare time she enjoys painting landscapes and portraits.

Kimberlee Gibbs, Vice President

Kimberlee is a Director for The Marketing Arm, overseeing experiential marketing
programs and campaigns throughout the U.S. Prior to joining The Marketing Arm, she worked as a Business Operations Consultant in Zurich, Switzerland; and a Special Assistant to the University President as Director of Board Operations at Florida A&M University. Kimberlee earned her BS degree from Florida A&M University, and holds a MBA in Global Management. 

She is an accomplished marketing professional, with broad brand and experiential marketing expertise. Kimberlee provides creative, innovative, enthusiastic and forward-thinking leadership in a team environment – while focusing on achieving continuous and improved business performance. 

A proud native (born and raised) of Anchorage, Alaska, Kimberlee now calls Jacksonville, Florida home with her husband Sheldon and their son. In her spare time, Kimberlee enjoys volunteering, mentoring college students, yoga and international travel.

Lori Hebert, Vice President

Lori moved to Jacksonville, FL after working as a single mom for years in Louisiana. She has a love for helping others and surrounding herself with purpose driven people. 

She has a unique talent for communication and organizational skills and is always in pursuit of being a mentor to others.

Lori enjoys spending time traveling, watching sports, and spending time with her daughter and family. 

Brenda Murray, Vice President

Brenda is originally from Illinois but has lived in Jacksonville for over 30 years. Since high school, Brenda has had a love for advertising and business. She has spent many years in all areas of business for many years. Upon moving to Jacksonville, she found herself at two major cable media groups, Cox Radio (Cox Media Group) and Continental Cablevision. 

Her meticulous attention to detail accompanied with her expertise in arrangement, editing and organization of the station programs and commericals, she was responsible for the flow of broadcast for a combinded thirty year career history with these two companies.

Brenda is a member of a bowling league, and enjoys traveling to see and help her mom, as well as spending time with her daughter, Kelli, son-in-law, Billy and two grandchildren.

Kelli Hood, Vice President

Kelli earned her degree in Business Administration at the University of North Florida and is a member of Phi Theta Kappa.

She began her career in commercial real estate and banking but her true passion for children brought her into her work as a high school teacher and mentor to others.

Kelli is married to her husband Billy, and they enjoy spending time together with their daughter and son, as well as her mom, Brenda Murray. In Kelli’s spare time she enjoys the beach, boating, and exercising.